about us
When you partner with Propel, you tap into decades of experience, knowledge and tools. Our strength lies in “The Collective” – a powerful team composed of our founders, advisory board and our ‘Pros’, who are seasoned professionals in their specialty areas.
We combine best practices, data and science with Propel Collective’s insights to harness the combined wisdom within Propel to deliver value quickly to you and your team.
who we have worked for
founders
Sheryl-Ann (SAS) Carscadden
founder
I’m passionate about helping sales leaders and teams create solid strategies that lead to predictable, steady revenue growth. My focus is on reducing the chaos and variability that can often disrupt performance. With a deep background in sales and leadership—spanning strategy, process, and execution—I’ve been told I make complex challenges simple and manageable.
My approach is holistic and practical, which means I take the time to understand the unique needs of every business, team, and growth stage. This helps me design solutions that actually fit and make sense for you.
I’ve been fortunate to attend leadership programs at McGill, Western, University of Alberta, and Harvard (twice), and have applied what I’ve learned to give back to my community through volunteering. This effort earned me The Governor General of Canada Award for Leadership—a recognition I’m deeply proud of.
At the end of the day, I’m here to help you succeed. I believe in FINDING NEW WAYS to solve a problem, and I’m ready to work with you to find it.
read more
I’m passionate about helping sales leaders and teams create solid strategies that lead to predictable, steady revenue growth. My focus is on reducing the chaos and variability that can often disrupt performance. With a deep background in sales and leadership—spanning strategy, process, and execution—I’ve been told I make complex challenges simple and manageable.
My approach is holistic and practical, which means I take the time to understand the unique needs of every business, team, and growth stage. This helps me design solutions that actually fit and make sense for you.
I’ve been fortunate to attend leadership programs at McGill, Western, University of Alberta, and Harvard (twice), and have applied what I’ve learned to give back to my community through volunteering. This effort earned me The Governor General of Canada Award for Leadership—a recognition I’m deeply proud of.
At the end of the day, I’m here to help you succeed. I believe in FINDING NEW WAYS to solve a problem, and I’m ready to work with you to find it.
Marti Evans (Nuth)
founder
In addition to being an accomplished sales leader and sales performance coach, I bring deep business acumen and a passion for growing high-performance sales teams that make a marked difference in a business’s trajectory. In addition to leading sales at IBM, Microsoft and SAP, I have coached sales leaders at Salesforce, Accenture, IBM, Twilio and more.
As a Forbes Coaches Council member, I write about the impact of sales performance coaching on business outcomes.
My approach centers on building trust, authentic relationships, mindset and accountability. Pulling from my operational excellence background, success comes from creating repeatable revenue processes and fostering a Coaching Culture. This enables teams to be efficient, effective, resilient and productive while building strong, profitable client relationships. In my experience, do these two things and…..
Great Things WILL Happen!
read more
In addition to being an accomplished sales leader and sales performance coach, I bring deep business acumen and a passion for growing high-performance sales teams that make a marked difference in a business’s trajectory. In addition to leading sales at IBM, Microsoft and SAP, I have coached sales leaders at Salesforce, Accenture, IBM, Twilio and more.
As a Forbes Coaches Council member, I write about the impact of sales performance coaching on business outcomes.
My approach centers on building trust, authentic relationships, mindset and accountability. Pulling from my operational excellence background, success comes from creating repeatable revenue processes and fostering a Coaching Culture. This enables teams to be efficient, effective, resilient and productive while building strong, profitable client relationships. In my experience, do these two things and…..
Great Things WILL Happen!
pros
Amanda Schewega
marketing pro
I thrive and give my very best when embodying the essence of pioneering innovation. I’ve been at this for over 15 years across diverse fields like energy, engineering, real estate, and not-for-profits. I have consistently pushed boundaries and discovered potential where others might not see it.
My passion is delivering groundbreaking solutions and I bring a deep level of expertise and strategic insight to every marketing project I take on. I am committed to people-centered values and I really enjoy mentoring people and companies.
If you’re looking to spark your marketing efforts, consider having an introductory conversation with me. I have a proven track record of transforming ideas into impactful results and ultimately this helps deliver revenue. My favorite value is AUTHENTICITY and I show up day in and day out just that way!
read more
I thrive and give my very best when embodying the essence of pioneering innovation. I’ve been at this for over 15 years across diverse fields like energy, engineering, real estate, and not-for-profits. I have consistently pushed boundaries and discovered potential where others might not see it.
My passion is delivering groundbreaking solutions and I bring a deep level of expertise and strategic insight to every marketing project I take on. I am committed to people-centered values and I really enjoy mentoring people and companies.
If you’re looking to spark your marketing efforts, consider having an introductory conversation with me. I have a proven track record of transforming ideas into impactful results and ultimately this helps deliver revenue. My favorite value is AUTHENTICITY and I show up day in and day out just that way!
Joyce De Somma
sales pro
I have enjoyed an ongoing journey in my career in high-tech sales that started in the mid-80’s. As the industry has evolved, I’ve personally ridden the wave of change alongside my clients which has taught me a few lessons about what’s important. Establishing long standing business relationships that foster trust and confidence is a key element to everyone’s success.
My experience has included roles with local boutique consulting firms to sales leadership and strategic account management with large global companies such as Salesforce, IBM, HP and Cisco. I have worked extensively with clients in the oil and gas sector in addition to telco, agriculture, utilities and transportation industries.
I have a passion for mentoring and coaching sales professionals with the goal of maximizing both their personal development and professional skills in creating new business growth and revenue. From a business development perspective, I have extensive expertise in building strategic partnerships and leading competitive sales campaigns specific to professional consulting, software and technology services.
My favorite Propel Value is BEING OPEN. It ties directly to my personal values and the importance I place on openness and honesty both with ourselves and each other.
read more
I have enjoyed an ongoing journey in my career in high-tech sales that started in the mid-80’s. As the industry has evolved, I’ve personally ridden the wave of change alongside my clients which has taught me a few lessons about what’s important. Establishing long standing business relationships that foster trust and confidence is a key element to everyone’s success.
My experience has included roles with local boutique consulting firms to sales leadership and strategic account management with large global companies such as Salesforce, IBM, HP and Cisco. I have worked extensively with clients in the oil and gas sector in addition to telco, agriculture, utilities and transportation industries.
I have a passion for mentoring and coaching sales professionals with the goal of maximizing both their personal development and professional skills in creating new business growth and revenue. From a business development perspective, I have extensive expertise in building strategic partnerships and leading competitive sales campaigns specific to professional consulting, software and technology services.
My favorite Propel Value is BEING OPEN. It ties directly to my personal values and the importance I place on openness and honesty both with ourselves and each other.
Olivia Lam
data science & AI intern
Completing a degree in Integrated Sciences with specializations in Data Science, Computer Science, and Microbiology at University of British Columbia. I also serve as the Vice President of Marketing for UBC’s Women in Data Science Club, where I lead initiatives to promote and organize events that support women and underrepresented minorities in the tech industry.
In addition to my academic and leadership roles, I am currently a Research Data Management Intern with the Digital Solutions team at UBC’s Faculty of Medicine. This position has provided me with valuable insight into the clinical research data lifecycle, from data collection to processing and visualization.
My core value is to LEARN EVERY DAY— even on weekends! I believe we can all learn something from each other at all walks of life and I am so excited to be able to do just that as a member of Propel.
read more
Completing a degree in Integrated Sciences with specializations in Data Science, Computer Science, and Microbiology at University of British Columbia. I also serve as the Vice President of Marketing for UBC’s Women in Data Science Club, where I lead initiatives to promote and organize events that support women and underrepresented minorities in the tech industry.
In addition to my academic and leadership roles, I am currently a Research Data Management Intern with the Digital Solutions team at UBC’s Faculty of Medicine. This position has provided me with valuable insight into the clinical research data lifecycle, from data collection to processing and visualization.
My core value is to LEARN EVERY DAY— even on weekends! I believe we can all learn something from each other at all walks of life and I am so excited to be able to do just that as a member of Propel.
board advisors
Alison Pidskalny
board advisor
As a strategic advisor I am a trusted ally to founders, CEOs and Boards. I bring Authentic Insights into strategic planning to (re)invigorate and focus my clients on bold and courageous directions. Once I am engaged, I’m all-in and will bring my full self as a consultant, board director, business angel, fundraiser and/or philanthropist, along with my vast network, my uncanny ability to synthesize big ideas, and my seemingly boundless enthusiasm for community, connectedness and inclusion. I am also Chair of the Board for Movement51 and co-chair of Rosé and Croquet, an annual garden party benefitting YWCA, Calgary’s programs for vulnerable women and their children.
read more
As a strategic advisor I am a trusted ally to founders, CEOs and Boards. I bring Authentic Insights into strategic planning to (re)invigorate and focus my clients on bold and courageous directions. Once I am engaged, I’m all-in and will bring my full self as a consultant, board director, business angel, fundraiser and/or philanthropist, along with my vast network, my uncanny ability to synthesize big ideas, and my seemingly boundless enthusiasm for community, connectedness and inclusion. I am also Chair of the Board for Movement51 and co-chair of Rosé and Croquet, an annual garden party benefitting YWCA, Calgary’s programs for vulnerable women and their children.
partners
More details coming soon…
Vision
At our core, we aim to be the go-to partner for your emerging or mid-sized company, helping you turn complexity into clear, actionable strategies for revenue growth. We see a future where you benefit from customized and transparent processes that drive ongoing growth and financial stability. Our goal is to build a foundation of trust and consistency, so you can focus more on scaling your business and achieving your revenue targets.
Mission
Our mission is to empower small and mid-sized businesses by offering tailored services that drive sustainable revenue growth. We specialize in turning business challenges into clear, actionable strategies through insightful analysis, repeatable processes, and strategic support. By working closely with you and understanding your unique needs, we provide the tools and guidance necessary to help you reach your revenue goals, allowing you to concentrate on building the company and life you envision.